Basseterre, St. Kitts (10 March 2025) – A historic moment for St. Kitts and Nevis was celebrated today as the official unveiling ceremony of the St. Kitts & Nevis branded interCaribbean Airways aircraft took place at Robert L. Bradshaw International Airport. The event, attended by honourable members of cabinet, representatives from interCaribbean Airways, tourism officials, members of the media, and tourism stakeholders, marked an exciting new chapter in the nation’s growing influence in regional air travel.
Among the notable attendees were the Honourable Terrence Drew, Prime Minister of St. Kitts and Nevis, Hon. Marsha T. Henderson, Minister of Tourism, other esteemed Honourable Members of Cabinet, Hon. Otis C. Morris, MP, Minister of Public Safety and Utilities, Telecommunications Commission, Civil Aviation Authority, Turks and Caicos Islands Turks and Caicos, and Trevor Sadler, Chief Executive Officer of interCaribbean Airways.
In her remarks, Minister Henderson emphasized the significance of the new branded aircraft, highlighting its potential to elevate St. Kitts & Nevis in the global tourism industry.
“Branding is more than just a logo on a plane. It is a visual promise, a declaration of identity, and a strategic tool that elevates St. Kitts & Nevis in the competitive global tourism industry,” said Minister Henderson. “Every time this aircraft departs from or arrives at a destination, it serves as a moving billboard—capturing attention, sparking curiosity, and reinforcing our position as a world-class destination. Travelers will see St. Kitts & Nevis boldly represented, ensuring that our destination remains top-of-mind and inviting.”
The partnership between St. Kitts & Nevis and interCaribbean Airways began on March 12, 2023, with the airline’s inaugural flight to the destination, marking the beginning of a strengthened regional air connection. The branded aircraft represents a dynamic evolution of this relationship, one that transcends business dealings and embodies a shared vision for seamless travel and connectivity in the Caribbean region.
The unveiling ceremony showcased the airline’s commitment to St. Kitts & Nevis and its crucial role in bolstering tourism and economic growth in the region. As the aircraft proudly takes flight, it will serve as a moving ambassador for the destination, capturing attention and reinforcing the vibrant, welcoming spirit of St. Kitts & Nevis to travelers worldwide.
Prime Minister Drew, in his address, reaffirmed the government’s commitment to enhancing the island’s tourism infrastructure, noting that initiatives like this branded aircraft are part of a broader strategy to ensure that St. Kitts & Nevis remains an accessible, desirable, and thriving destination.
As part of St. Kitts & Nevis’ ongoing commitment to sustainable tourism and economic development, the branded aircraft serves as a testament to the destination’s continued drive to innovate and position itself as a leading destination in the Caribbean.
