Bridgetown, Barbados May 27th, 2021 – As the 2021 Atlantic Hurricane Season
approaches, the Caribbean Disaster Emergency Management Agency (CDEMA), with support
from the World Bank, is launching an initiative to improve disaster preparedness and
resilience in the region. Coined “Disaster Fighters”, the initiative includes participation from
current and former cricketers, Caribbean musical talent, and other influential figures to
spread critical survival messages related to hurricanes, volcanoes, COVID-19 and other
The initiative will be launched on May 31 with a musical production filmed in Anguilla,
Grenada, Haiti, Saint Lucia and Trinidad and Tobago featuring cricketers and artists such as
Sir Garfield Sobers (Barbados); Darren Sammy, Ricky T and QPID (Saint Lucia); Mr. Killa
(Grenada); Tafa Mi Soleil (Haiti); Omari Banks (Anguilla), Kieran Powell (St. Kitts and Nevis);
and Darren Ganga and Stacy Ann King (Trinidad).
Disaster Fighters will also engage communities on social media channels such as Tik Tok,
Facebook, Instagram and Twitter and critical prevention messages and materials will be
housed on the initiative’s website: http://www.disaster-fighters.org.
“Many Caribbean countries have been battling the compound impacts of drought, COVID-
19, volcanic eruptions and now hurricane season,” said Elizabeth Riley, Executive Director
(ag), CDEMA. “We wanted to use an innovative, inclusive approach to ensure that
communities are empowered with the necessary plans, information and tools to tackle the
disaster impacts that we as a region have been facing.”
Along with the communication outreach campaign, musicians and cricketers participating in
the campaign will donate autographed items such as cricket balls, jerseys etc. to be
auctioned as part of the initiative. Persons will be able to join the Disaster Fighters team and
become part of meaningful global action, by purchasing these collectibles. All proceeds from
sales will benefit CDEMA and local National Emergency Agencies. Funds will be able to be
traced from the buyer to the country that benefits.
This innovative fundraising system is CDEMA’s first foray into non-fungible tokens (NFTs), a
unique item that cannot be replaced by anything else, as a measure to raise support for
regional disaster preparedness. Developed in partnership with Binance Charity, this system
allows for persons from the diaspora and supporters of the Caribbean to actively engage in
the initiative and the region’s fight against disasters. It also provides a ready source of funds
for emergency organizations to access in the event of a disaster event.
“We’re proud to be part of this movement to help millions of people mitigate risk to their
lives and livelihoods ahead of hurricane season. As communities look to rebuild in the wake
of COVID-19, further destruction at the hands of disasters would prove especially
devastating. NFTs offer a new and exciting opportunity to support such causes, raise money
and have real impact through the medium of digital art. It’s empowering creators, athletes
and musicians alike to convert their skill into social impact,” commented Helen Hai, Head of
This initiative is supported by the Africa Caribbean Pacific – European Union Natural Disaster
Risk Reduction (ACP-EU NDRR) Program, the Canada Caribbean Resilience Facility, the
Global Facility for Disaster Reduction and Recovery (managed by the World Bank), Binance
Charity. The campaign was developed by the risk communications firm, Pacifico.