• Covid-19
  • Travel Protocols
  • Immigration & Customs Form
Thursday, May 29, 2025
SKNIS
  • Home
  • About
  • Press Releases
  • Parliament
  • In The News
  • Bills
No Result
View All Result
SKNIS
No Result
View All Result
Home Featured

18.1 MILLION DOLLARS ALLOCATED FOR STRATEGIC MARKETING FOR ST. KITTS AND NEVIS’ TOURISM SECTOR

SKNISEditor by SKNISEditor
December 16, 2022
in Featured, In The News
18.1 MILLION DOLLARS ALLOCATED FOR STRATEGIC MARKETING FOR ST. KITTS AND NEVIS’ TOURISM SECTOR
Share on FacebookShare on Twitter

Basseterre, St. Kitts, December 15, 2022 (SKNIS): An injection of EC $18.1 million will be pumped into St. Kitts and Nevis’ tourism industry for 2023, thus ensuring that the product remains globally competitive.

This was highlighted by the Honourable Marsha Henderson, Minister of Tourism, during the 2023 Budget Address Debate on day two (December 15) of the National Assembly.

Related posts

EU Eyes Regional Green Hydrogen Market —Saint Kitts and Nevis Potential Hub

Nearly EC $25M in Direct Payments to Key Public Institutions Secured Following Christophe Harbour Sale

May 29, 2025
Prime Minister Drew Reinforces Bold Commitments to Strengthening the Nursing Fraternity and Regional Leadership in Healthcare

Official Statement by Prime Minister Hon. Dr. Terrance Drew outlining the significance of the Christophe Harbour sale to Safe Harbor Marinas, LLC

May 29, 2025

“Madam Speaker, we understand the impact and the need for global marketing and, therefore, we have earmarked $18.1 million for strategic marketing around the world. Due to the highly competitive nature of the tourism industry and the continuing impact created by the recent pandemic, related fall off in arrivals and investment, the St. Kitts Tourism Authority (SKTA) and its industry partners are doing everything possible to maintain a competitive edge for our destination,” said the Honourable Marsha Henderson. “In this regard, we at SKTA and the Ministry of Tourism have succeeded in the implementation of a full bliss global marketing strategy.”

According to Minister Henderson, in November, 75 billboard placements were launched in Manhattan, New York. Additionally, St. Kitts and Nevis is connected to “TV, social media and other digital channels to increase the visibility of the destination which is critical in the market. We are investing in the industry and investing in the industry means returns for our people,” the Minister added.

The Tourism Minister said that it is important for the destination to remain competitive.

“Madam Speaker, our tourism-related marketing efforts in 2023 will be towards strengthening our ability to be globally competitive. So all the money, that $18.1 million, is to ensure that we remain competitive,” said the Honourable Henderson. “To be successful, our small but proud nation must continue to join hands internally with our international partners to achieve more with less. As a country and destination, we must continue to punch above our weight in a challenging marketplace. It requires us to perform at our best. Every dollar spent must be carefully targeted, every discussion made must be in tandem with our strategy for competitiveness. On the home front we must continue to build our service standards to international levels without losing, of course, the authenticity of our island-style culture and the quality of our natural environment,” Minister Henderson added.

The Ministry of Tourism, Civil Aviation and International Transport was allocated $44,508,993 for 2023. Minister Henderson said that “some $27 million” is geared towards recurring expenditure and $17.6 million will be spent on capital projects.

“This shows from the budget last year, an overall increase of 23.4 percent which we think, Madam Speaker, solidifies the government’s position to improve the offerings of our tourism product, and in spite of what is said in terms of the gloomy outlook of the world, our government has a positive outlook for the recovery of the economy,” said Minister Henderson.

-30-

Previous Post

PRISON OFFICER CALLS FOR COMMUNITY INVESTMENT IN LIFE-CHANGING PRISON REHABILITATION PROGRAMME

Next Post

Small Ruminant Livestock Farmers and Stakeholders in Grenada receive
important training in Livestock Management and Production

Next Post
Small Ruminant Livestock Farmers and Stakeholders in Grenada receiveimportant training in Livestock Management and Production

Small Ruminant Livestock Farmers and Stakeholders in Grenada receive
important training in Livestock Management and Production

WHAT'S HOT

EU Eyes Regional Green Hydrogen Market —Saint Kitts and Nevis Potential Hub

Nearly EC $25M in Direct Payments to Key Public Institutions Secured Following Christophe Harbour Sale

May 29, 2025
Prime Minister Drew Reinforces Bold Commitments to Strengthening the Nursing Fraternity and Regional Leadership in Healthcare

Official Statement by Prime Minister Hon. Dr. Terrance Drew outlining the significance of the Christophe Harbour sale to Safe Harbor Marinas, LLC

May 29, 2025
Minister Duggins Invites Public and Media to Historic International Friendly Football Match between St. Kitts-Nevis and Nigeria at Samuel Williams Sporting Complex

Minister Duggins Invites Public and Media to Historic International Friendly Football Match between St. Kitts-Nevis and Nigeria at Samuel Williams Sporting Complex

May 28, 2025

BROWSE BY CATEGORIES

  • 2025
  • Attorney General, Ministry of Justice and Legal Affairs
  • Bills
  • Featured
  • Featured Ministry
  • Government Projects
  • Home Page Slider
  • In Focus
  • In The News
  • Interviews
  • Minister of Agriculture, Fisheries and Marine Resources; Cooperatives; Entrepreneurship and Creative Economy
  • Ministry of Education, Youth; Social Development; Gender Affairs; Aging and Disabilities
  • Ministry of Foreign Affairs, International Trade, Industry and Commerce and Consumer Affairs; Economic Development and Investment
  • Ministry of Public Infrastructure, Energy and Utilities; Domestic Transport; Information, Communication and Technology; and Posts
  • Ministry of Sustainable Development, Environment; Climate Action and Constituency Empowerment
  • Ministry of Tourism, Civil Aviation; International Transport; Employment and Labour; Urban Development
  • Notices
  • Parliament
  • PMO Press Releases
  • Press Conferences
  • Press Releases
  • Prime Ministers Office, Ministry of Finance; National Security; Citizenship and Immigration; Health and Social Security
  • Register of Voters
  • Round Table
  • The Cabinet Secretariat, Cabinet Secteatry
  • Uncategorized

LIKE US ON FACEBOOK

Facebook Pagelike Widget

LOCATION

St. Kitts Nevis Information Service
Government Headquarters
Chruch Street
Basseterre
St. Kitts
Tel:(869)467-1416

FOLLOW US

  • Government of St. Kitts & Nevis

© 2020 St. Kitts & Nevis Information Service. Developed by E-Government Unit

No Result
View All Result
  • Home

© 2020 St. Kitts & Nevis Information Service. Developed by E-Government Unit